Corporate Affiliates Day
Our fourth annual HCDE Corporate Affiliates Day was held on Wednesday, October 30, 2013. Corporate Affiliates Day activities are open solely to companies with valid memberships at the appropriate level.
Check back in Summer 2014 for information about our fifth annual Corporate Affiliates Day.
A summary of the 2013 CAP Day events can be found below.
Morning Session Activities
|9:00 am||Registration and Continental Breakfast (HUB Lyceum)|
|9:30 am||Welcome by Department Chair and Professor Jan Spyridakis|
|10:00 am–noon||Presentations by faculty, students, alumni, & CAP members
Judy Ramey, Acting Associate Dean of Special Projects, College of Engineering
Alexis Hiniker, HCDE PhD Student
Megan Torkildson, HCDE Bachelor’s Student
Gary Hsieh, HCDE Assistant Professor
Yihsiu Chen, User Research Manager, HTC
Joe Munko, Director, Xbox Design Research, Microsoft
Mark Haselkorn, HCDE Professor
Lauren Witt, HCDE Academic Services Manager
|Noon–1:30 pm||Lunch and Keynote Address by Darrel Rhea
Darrel Rhea is the Founder of Rhea Insight and a seasoned facilitator of strategy development for senior executive teams around the world. Darrel trains and coaches leaders to use customer-led innovation and design to build platforms for organic growth. He focuses on enabling more reflective, creative and empathic thinking, and on developing the capacity to generate profound insights that transform perspective and drive innovation.
With over 30 years of consulting to Fortune 1000 companies, Darrel is the former CEO of the global innovation consulting firm, Cheskin Added Value where he built a successful organization renowned for delivering proprietary insights and go-to-market strategies for the world’s top corporations. Added Value has 23 offices in 14 countries. He has helped many organizations build innovation, design, research and user experience departments, and has led scores of major innovation initiatives. His clients have included Microsoft, Apple, Nike, HP, Adobe, Autodesk, Motorola, Procter & Gamble, Coca Cola, Milliken, Kohler, 3M, AT&T, American Express, and Electrolux.
He is the Vice Chairman of The Design Management Institute (DMI), the leading international authority on design management and leadership with members from more than 40 countries. Rhea is also Chief Design Officer of The Technology Reserve, where he is designing a new global platform for sharing IP assets to transform the economics of innovation. He is on the board of Mattson & Company, the largest independent food innovation consultancy and premier developer of new products for the food and beverage industry. Darrel is a frequent keynote speaker at events for business, academic and design audiences around the world.
Afternoon Session Activities
Open to Strategic Partner Members
|1:30 pm||Curriculum Panel|
|2:45 pm||Student Collaboration Opportunities Panel|
|4:00–5:00 pm||Open Tours of HCDE Labs in Sieg Hall|
|4:00 pm||Wine & Cheese Reception|
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